This task of this industry lead project was to create a five piece knitwear collection for the brand 'LOFT'. This allowed me to create a focused collection of knit samples with a specific customer in mind. Completing an industry project broadened my commercial skills as I was tasked with creating a collection that was in-line with the brand identity and ethos. LOFT is aimed at young professional women who are stylish and fashion-forward. The collection was designed for Spring / Summer 19/20.